Justifying their reputation of dropping a new album without much fanfare, Beyoncé and Jay-Z have dropped a surprised joint album “Everything is Love”.
While most singers drop choreographed hints about their upcoming album weeks before the planned release as a promotion strategy, both Beyoncé and Jay-Z prefer to do the same with as little fanfare as possible.
The Carters did the same once again on Saturday as they released their most recent collaboration – “Everything is Love” – following a London concert. The release of the long-rumored album has sent the fans of the couple into an expected frenzy.
Available initially only on Tidal – a streaming service owned in part by Beyoncé and Jay-Z – “Everything Is Love” is a nine-track album which was released around 5:30 p.m. on Saturday.
— BEYONCÉ (@Beyonce) June 16, 2018
It is the first full-length album released by the couple after years of shared touring, musical collaborations, marriage, and parenthood. Apart from the nine songs, a bonus track titled “Salud!” is also available on the Tidal streaming service.
The news that they have released a new album was first posted by Beyoncé on her Instagram and Twitter accounts. Afterward, as the couple’s show at the London Stadium concluded, a large neon signed announced: “ALBUM OUT NOW”
Apart from including “Apes**t”, a song which is supplemented with a video, “Everything Is Love” includes songs called “Heard About Us”, “Friends”, and “Boss”.
The album’s closing track, titled “Lovehappy,” sees Jay-Z declaring, “We broke up and got back together.” Beyoncé chimes in, “We came and we conquered/now we’re happy in love.”
In addition to surprising their fans with the release of their new album, Beyoncé and Jay-Z might also have caught major streaming services, like Spotify, off guard.
For, as of the start of 2017, Spotify hosts none of Jay-Z’s major albums. And while it got most of Beyoncé’s “Lemonade”, no song of “Everything Is Love” is currently on Spotify.
Both Beyoncé and Jay-Z are currently on a joint stadium tour, “On the Run II,’’ which took them to London on Saturday. The tour is the sequel to the couple’s 2014 pairing and would kick start in the United States in July.